Driving growth for local tyre and automotive businesses
Are you ready to generate more bookings? Are you a local tyre or automotive business in Surrey or Sussex, considering the Micheldever platform or simply looking to sell more tyres? Whether you’re just starting with marketing or want better results from your current setup, this case study shows how we’ve helped businesses like yours generate more calls, more bookings, and more revenue through Google Ads and smart strategy.
The challenge
Independent tyre and automotive businesses face a constant balancing act. On one side, there are operational pressures like stock, staffing, and minimum order volumes. On the other, there’s the need to generate consistent revenue in a highly competitive market, often dominated by national brands. For many, simply “being online” isn’t enough. You need to be visible at the exact moment someone searches for a tyre replacement, brake repair, or urgent roadside support.
The opportunity
Many of our clients operate on the Micheldever platform. It’s a solid foundation, but like any system, it only performs as well as the traffic and tracking behind it.
Our role is simple: Drive high-intent customers to your business and make sure every enquiry is tracked properly.
A partnership that works. A key part of this success has been our collaboration with Micheldever.
Together, we’ve ensured:
• Accurate tracking across the platform
• Seamless journeys from click to booking
• A joined-up approach that delivers results
It’s a relationship that benefits every client we support.
Micheldever
What we did
Put our clients at the top of Google. When someone searches for tyres, they usually need them fast. We focused on ensuring our clients appear at the very top of Google at that exact moment. This means more visibility, more trust, and more immediate enquiries. Behind the scenes, this is powered by a mix of targeted Google search campaigns and smart Performance Max automation, designed to get results without wasted spend.
A smarter way to capture customers
Instead of relying on one approach, we combined two. We paired high-intent search activity (people actively looking) with broader campaigns that find new potential customers. This “power pairing” approach delivers greater visibility, better efficiency and more consistent lead flow. In short, we’re not just waiting for demand — we’re helping create it.
Landin pages that drive calls
We built dedicated landing pages designed specifically for paid traffic. These pages are: fast, clear and focused on action. Instead of sending users to a general website, we guide them directly to what they need, resulting in a strong increase in Google-tracked phone calls, not just clicks.
Outmanoeuvring national competitors
Large national brands often dominate peak times, especially evenings. Rather than overspending, we Identified smarter time windows, focused on local relevance and prioritised when customers are most likely to convert. This allows our clients to win more business at a lower cost, without trying to outspend bigger players.
Strengthening local visibility and trust
We aligned advertising with local presence, ensuring consistency across platforms like Google Business Profile. This means customers find you quickly, they trust what they see, they act fast.
The result
By combining visibility, smart targeting, and conversion-focused experiences, we’ve helped our automotive client increase high-quality enquiries, generate more direct phone calls, compete with national brands and Improve return on ad spend. Most importantly, marketing becomes a predictable source of growth, not guesswork.
Looking ahead
If you’re a tyre fitting or automotive business in Surrey or Sussex using or considering the Micheldever platform, there’s a clear opportunity to get more from your marketing, be visible when it matters, be chosen quickly, and turn urgency into revenue.