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Google Ads management in Surrey that earns its budget back
Tried three agencies and still no closer to a positive return? Switched Performance Max on inside a fresh account & watched it burn cash before it ever found a customer? Google Ads punishes guesswork and rewards structure. The honest truth is that the algorithm already has more data than any single buyer. The job is to feed it the right inputs, the right guardrails and the right landing destination. Bubblegum Surrey builds accounts that earn their budget back on margin, not on impressions. AI alone cannot do this. It needs a top down strategic call from someone who has real expertise.
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Years Experience
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Campaigns managed
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For Results
Has AI burnt through budget?
Why most Google Ads accounts quietly bleed money
Three patterns repeat across nearly every audit. The account targets terms that look relevant but never convert. The landing page does not match the ad promise, so quality score collapses and CPCs balloon. And Performance Max gets switched on too early, before there is any conversion data worth optimising against. None of that is the platform’s fault. It is what happens when strategy is bolted on after the fact.
The Bubblegum Google Ads Process
What a senior led PPC approach looks like
Bubblegum Surrey runs paid media the way a buyer with skin in the game would. Every campaign starts with the unit economics: what is a customer worth, what is acceptable CPA, what does the landing page need to do to close them. The structure gets built around that. Manual where manual still wins, automated where the data supports it. No black box outsourcing. Tom Marchant runs the strategy and the account, not a junior or apprentice with a checklist.
Account & competitor audit
A deep look at the account, the SERPs and the competition. What is wasting spend, what is missing, where the realistic wins sit.
Strategy and forecast
Budget, channel mix, ROAS targets and forecasted volume. Numbers on paper before a single ad goes live.
Account build or rebuild
Campaign structure, keyword grouping, negatives, audiences, asset groups, scripts and conversion tracking, set up from the ground up.
Landing page and CRO support
The ad earns the click. The page earns the customer. The two need to talk to each other. Page recommendations and copy live inside the same workflow.
Ongoing optimisation & reporting
Weekly tuning, monthly strategic review, transparent reporting on the metrics that actually drive growth.
Review and analysis
Regular reviews and analysis of your competitive landscape, with a clear understanding of your wider marketing channels and how they can strengthen your PPC.
Pay Per Click for quick results
Which Google Ads Formats Bubblegum runs
Performance Max
Using multiple research methods we look for the opportunities that will give you a share of the market. We present our plan, including forecasts for expected reach and anticipated success.
Shopping & PMax for retail
Feed optimisation, custom labels and segmentation built around margin, not just volume.
Demand Gen
Using multiple research methods we look for the opportunities that will give you a share of the market. We present our plan, including forecasts for expected reach and anticipated success.
Google Guaranteed
Ideal for service led businesses wanting leads quickly. Appears right at the top of Google with the Google Guaranteed badge, built to drive calls and enquiries from high intent customers.
We tried three agencies, we still weren’t seeing the results we wanted. Bubblegum Surrey took over, rebuilt our Google Ads and landing pages, and delivered a clear uplift. We’re now competing confidently across Guildford.
J. Gifford
Kerbside Tyres Cranleigh
Why us?
Why Surrey businesses choose Bubblegum for PPC
Bubblegum Surrey is a certified Google Partner with £20M+ in managed spend across ecommerce, retail, automotive and lead gen. Most clients have already cycled through one or two agencies before they land here. The shift is usually obvious within the first month: cleaner structure, fewer wasted clicks, better quality scores and a reporting view that finally connects spend to revenue.
Driving growth for local tyre & automotive businesses
Are you a local tyre or automotive business in Surrey or Sussex, considering the Mitchell Diver platform or simply looking to increase bookings?
Common Questions
Google Ads FAQs
Want a free Google Ads audit?
A no strings audit of the current account: what's working, what's leaking, where the realistic upside sits. Honest answer in writing in 48hrs.
