The Google Ads Overhaul That Tripled Conversions for Kerbside Tyres

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Years Experience

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Websites Optimised

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For Results

Snapshot

Client: Kerbside Tyres (cranleigh-tyres.co.uk)
Sector: Motor tyres and fitting, Guildford
Services delivered: Google Ads account overhaul, Performance Max, call tracking, mobile landing page build
Headline results: Conversions tripled by month two. 80% absolute top impression share on 5 primary keywords. Top position secured on competitor brand name searches.

The Challenge

Kerbside Tyres had been through a number of agencies on Google Ads without ever seeing the returns they were promised. By the time they came to us, the account had three compounding problems: very few online bookings, two separate websites competing against each other for the same campaigns and budget, and landing pages too slow and misaligned to hold a top ad position even when the bid was right. None of these were quick fixes. They needed an account rebuilt from the structure up, not another round of tweaks on top of the same foundation.

Case studies

The Approach

Research Before Restructure

We ran full account and competitor research before touching a single campaign, then rebuilt the Google Ads structure from scratch, introducing call tracking and layering Performance Max alongside Search to capture demand the old structure was missing entirely.

One Site, One Budget

Ads pointing at the old, slower site were retired outright. Every campaign was redirected to the ecommerce site only, removing the duplication and cannibalisation that had been splitting performance, and budget, between two properties for no benefit.

High-Ranking Landing Pages

New mobile-optimised landing pages were built specifically for the ad traffic they’d receive, fast-loading and tightly aligned to the ad copy, which is what let the account hold absolute top impression positions rather than just bidding for them.

The Results

Conversions tripled by month two
80% absolute top impression share delivered across 5 primary keywords
Top ad position secured against searches for competitor brand names

“Bubblegum Surrey took over our Google Ads account and introduced optimised landing experiences. Now we compete all over Guildford.”

J. Gifford

Kerbside Tyres

What This Means for Your Business

An underperforming Ads account rarely fails for one reason, it’s usually structure, budget split across the wrong assets, and a landing experience that undoes good targeting the moment someone clicks. Fix all three together and the account doesn’t just improve, it starts winning positions competitors have held for years.